Our Work
At Influence & Co., we partner with organisations to unlock the full potential of their leadership communications. Our work spans industries and geographies, but always centres on one goal: helping leaders communicate with purpose and impact.
Building the Reputation of Netflix in the UK
Netflix faced significant reputational challenges in the UK. The local film and TV industry viewed the streaming giant as a disruptive force, fearing talent drain, inflated production costs, and diminished support for national broadcasters. Netflix lacked a proactive communications strategy and was relying on third parties to shape its narrative.
Merging Communications for WarnerMedia and Discovery
Following the acquisition of WarnerMedia by Discovery, the newly formed organisation faced a significant challenge: how to unify two legacy media giants into a single, agile communications function capable of competing with modern streaming platforms like Netflix. The goal was not just operational efficiency, but a cultural and strategic transformation - one that would enable the new entity to act, think, and communicate like a digital-first brand.
Elevating the Profile of a Newly Appointed CEO
A newly appointed CEO at a global marketing and communications group needed to establish her leadership presence quickly and credibly. While she brought deep industry experience, her visibility in the new role was limited, and there was a strategic need to build her personal brand, amplify her voice, and position her as a forward-thinking, authentic leader both internally and externally.
Building the Leadership Profile of Netflix
Netflix’s leadership team, including Founder & CEO Reed Hastings, had limited visibility in Europe beyond the tech and entertainment sectors. As the company expanded its footprint and influence in the UK, there was a strategic need to position its executives as credible, thoughtful leaders - not just disruptors - in a complex and often sceptical media and political landscape.
Promoting Netflix’s Sustainability Policy
As Netflix’s global footprint expanded, so did scrutiny around its environmental impact. The company lacked a cohesive sustainability narrative and had yet to publicly commit to measurable goals around carbon reduction and responsible production.