Elevating the Profile of a Newly Appointed CEO

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Challenge

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A newly appointed CEO at a global marketing and communications group needed to establish her leadership presence quickly and credibly. While she brought deep industry experience, her visibility in the new role was limited, and there was a strategic need to build her personal brand, amplify her voice, and position her as a forward-thinking, authentic leader both internally and externally.

 

Approach

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Influence & Co. developed and executed a tailored executive visibility programme to elevate the CEO’s profile across key channels and audiences.

 

Key initiatives included:

• LinkedIn Strategy Pilot
  Designed a personal content strategy for LinkedIn, focusing on authentic storytelling, leadership reflections, and industry insights. The first post — a Cannes reflection featuring bold visuals and personal takeaways — achieved over 35,000 impressions and reached 20,000+ professionals, setting a strong foundation for future engagement.

• Content Creation & Visual Storytelling
  Produced high-impact content that blended strategic messaging with personal narrative. Emphasis was placed on visual formats such as carousels and short videos to increase reach and resonance.

• Authenticity & Timing
  Ensured all content was timely, relevant, and emotionally engaging — reinforcing the CEO’s credibility and relatability.

• Phase 2 Expansion
  Rolled out a broader ambassador programme, identifying 50 senior colleagues across the business to support the CEO’s narrative and amplify the leadership voice through their own channels.

 

Impact

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The CEO’s visibility and engagement grew significantly across digital platforms and internal channels. Her leadership voice became a trusted source of insight and inspiration, helping to unify the organisation and strengthen its external reputation. The programme also fostered a culture of storytelling and leadership amplification across the wider executive team.