In today's fast-paced tech world, engaging audiences is more important than ever. Companies must find innovative ways to connect with their customers. This blog post explores several case studies that highlight effective strategies for audience engagement in the tech industry. These examples will show how different companies have successfully captured the attention of their audiences. By examining their approaches, we can learn valuable lessons that can be applied to our own

In today's fast-paced business world, visibility is key. For executives, being seen and heard can make a significant difference in driving business growth. When leaders are visible, they can inspire their teams, attract new clients, and build strong relationships. But how can executives elevate their visibility effectively? This post will explore practical strategies to enhance executive visibility and, in turn, foster business growth. Understanding Executive Visibility Exec

In today's fast-paced business environment, effective communication is crucial for success. C-suite leaders, including CEOs, CFOs, and CMOs, must navigate complex challenges while ensuring their organizations remain competitive. Strategic marketing communications play a vital role in this process. This blog post will explore how C-suite leaders can leverage strategic marketing communications to enhance their leadership and drive organizational success. Understanding Strategi

Ten years ago, the world watched in shock as Paris faced one of its darkest nights. The coordinated terrorist attacks on November 13, 2015, claimed 130 lives and injured hundreds. For many, it was a distant tragedy. For others, including those of us working for a major broadcaster with a significant presence in Paris, it was deeply personal. Some of our colleagues were in the impacted venues.   My Experience at the Time   I was part of the communications team, and while we we

Tonight, the BBC launches a new series of Celebrity Traitors - a psychological game of trust, betrayal, and strategic storytelling. And while it’s set in a Scottish castle with cloaks and candlelight, the dynamics at play feel strikingly familiar to anyone working in comms. Because let’s face it - our industry is built on perception, persuasion, and the careful choreography of narrative. And just like in Traitors, not everything is always as it seems. Here are a few parallel